Who We Are – Our History
Yiotis Christou Ltd has been established in 2000 in Limassol by Mr Yiotis Christou, an Entrepreneur who worked as a Sales Executive between 1990 – 2000 in the area of Sanitary Ware and Ceramic Tiles.
Originally the Company was based in a small showroom in the area of Erimi and subsequently grew up in a modern 700 square, two – story showroom.
Along the way, the Company added two store houses of 5.500 sq. meters all nearby the showroom in order to allow for the best coordination of orders and delivery to our Customers.
Since our establishment, 17 years ago, our Company has achieved a steady and significant annual growth. The only exemption to this has been the period 2013 – 2015, a period during which Cyprus has been significantly affected by the economic crisis.
During this period, we strategically decided to hold growth and minimize our corporate risks.
Since 2016, the Company, has resumed its growth plans and achieved a 70% increase in its turnover for the year.
Yiotis Christou Ltd implemented a Differentiation and Cost Focus Strategy
Based on the Porter Strategic Design Method, Yiotis Christou has defined its Strategy based on Differentiation and Cost Focus.
Our Success Pillars are:
- You, Our Customer: We aim at continuously enhancing our ability to provide a wide range of recognized value and quality products through a European network of associates. This way, we can guarantee prime quality, the fastest delivery in Cyprus and the lowest market price for the same products.In addition, our diversified network of Associates has given us the strength to be able to source and prescribe a wide range of products for small as well as large scale Projects.
- Technology: We invest in our Technology (Software and Hardware) in order to monitor in real time the cost at its source. That way, we can ensure the lowest price for the same value in the market.
- Strong Financial Base: That gives us the ability to prepay orders to our Suppliers thus ensuring the lowest market prices and the fastest execution of orders and delivery. Moreover, we invest in building strong win/win relationships with our Associates/Suppliers.
- Love and Caring for our Customers and our Staff: We take care of our staff and they take care our customers. At the centre of our philosophy lies the individual and personalized care of each customer directly by the General Manager as well as the continuous superb service, unobstructed communication and monitoring of the relationship of each client by our Staff.